Blog Created On - 13 Jul 2023
As the world adjusted to a new normal, the hospitality industry is no exception. Contactless options have become increasingly important in ensuring the safety of both customers and staff. Enter the QR menu, a digital solution that allows customers to access restaurant menus right from their smartphones. This exciting new technology has revolutionized the way restaurants operate, providing a seamless and convenient experience for customers while reducing the need for physical menus. QR menus have become a game-changer in the hospitality industry, allowing restaurants to adapt to the new normal and keep up with the ever-changing demands of their customers. In this article, we'll explore the benefits of QR menus, how they work, and how they can help your restaurant thrive in a post-pandemic world. So let's dive in and discover how QR menus are transforming the hospitality industry.
Benefits of Using QR Menus
QR menus offer a number of benefits for both customers and restaurants. Here are some of the key advantages:
### 1. Contactless
As mentioned earlier, QR menus are a contactless solution, which reduces the risk of transmission of the virus. Customers can access menus without touching physical menus or interacting with staff, which makes them feel safer.
### 2. Cost-effective
QR menus are a cost-effective solution compared to traditional paper menus. Restaurants do not need to print menus, which can be expensive, and can easily update their menus in real-time without incurring additional costs.
### 3. Convenient
QR menus are convenient for customers, as they can easily access menus from their smartphones without the need for physical menus. Restaurants can also include additional information, such as nutritional information, allergens, and pricing, making it easier for customers to make informed decisions.
### 4. Eco-friendly
QR menus are an eco-friendly option, as they eliminate the need for paper menus. This is an important consideration for customers who are environmentally conscious.
How QR Menus Work
QR menus are easy to use and require no special equipment. Here's how they work:
### 1. Create a QR code
The first step is to create a QR code for your menu. There are many free online tools that can help you create QR codes, such as QR Code Generator and QR Code Monkey. Simply enter the URL of your menu, and the tool will generate a QR code for you.
### 2. Print the QR code
Print the QR code and display it in a prominent location in your restaurant, such as on the table or at the entrance. You can also include the QR code on your website or social media pages.
### 3. Customers scan the code
Customers can scan the QR code using their smartphone camera. Most modern smartphones have a built-in QR code scanner, but if not, they can download a free QR code scanner app.
### 4. Menu appears on their screen
Once the code is scanned, the menu will appear on the customer's screen. They can then browse through the menu, select their items, and place their order.
Examples of Businesses Using QR Menus
QR menus have become increasingly popular in the hospitality industry, with many businesses adopting them as a standard practice. Here are some examples of businesses using QR menus:
### 1. McDonald's
McDonald's has implemented QR menus in some of its restaurants in the UK. Customers can scan a QR code, which takes them to a digital menu where they can place their order.
### 2. Starbucks
Starbucks has introduced QR codes in its China stores, allowing customers to access menus and place orders from their smartphones.
### 3. The Cheesecake Factory
The Cheesecake Factory has implemented QR menus in some of its US locations. Customers can scan a QR code, which takes them to a digital menu where they can place their order.
How to Create a QR Menu
Creating a QR menu is a simple process that can be done in a few easy steps. Here's how to do it:
### 1. Create a digital menu
The first step is to create a digital menu that you want to display to your customers. You can create a menu using Planet QR.
### 2. Generate a QR code
The next step is to generate a QR code for your menu. You can use Planet QR for that. Simply enter the table number and it will generate a QR for that particular table.
### 3. Print the QR code
Print the QR code and display it in a prominent location in your restaurant, such as on the table or at the entrance.
### 4. Test the QR code
Before you start using the QR code, it's important to test it to make sure it works. Use a smartphone to scan the code and make sure it takes you to the right menu.
Best Practices for Implementing QR Menus
Implementing QR menus requires careful planning and execution. Here are some best practices to keep in mind:
### 1. Make sure the code is easily visible
Display the QR code in a prominent location, such as on the table or at the entrance. Make sure it is large enough to be easily scanned by a smartphone camera.
### 2. Ensure the menu is mobile-friendly
Make sure your menu is optimized for mobile devices. Use a simple layout and easy-to-read fonts to ensure that it is easy for customers to navigate. Planet QR menu is completely optimised for mobile usage.
### 3. Keep the menu up-to-date
Update your menu regularly to ensure that it is accurate and up-to-date. This will help to avoid confusion and ensure that customers have a positive experience.
### 4. Train your staff
Train your staff on how to use QR menus and how to assist customers who may need help with scanning the code.
Common Misconceptions about QR Menus
Despite their many benefits, there are still some misconceptions about QR menus. Here are a few:
### 1. QR menus are difficult to use
QR menus are actually quite simple to use. Customers simply need to scan the code using their smartphone camera.
### 2. QR menus are not secure
QR menus are secure, as long as they are generated by a reputable source. It's important to use a trusted QR code generator to create your codes.
### 3. QR menus are not accessible
QR menus can be made accessible by using a text-to-speech app. This allows customers with visual impairments to access the menu.
QR Menu Alternatives
While QR menus are a great solution for many businesses, there are other options available. Here are a few alternatives:
### 1. Digital menus
Digital menus are similar to QR menus, but instead of using a QR code, customers access the menu through a website or app.
### 2. Disposable menus
Disposable menus are made from paper and are designed to be thrown away after use. They are a good option for restaurants that want to offer a physical menu but also want to ensure customer safety.
### 3. Menu boards
Menu boards are a traditional option that can be used to display menus in a prominent location. They are easy to read and can be updated frequently.
Conclusion
The COVID-19 pandemic has forced many businesses to adapt to a new normal, and the hospitality industry is no exception. QR menus have become a game-changer in the industry, providing a contactless solution that ensures the safety of customers and staff. They are cost-effective, convenient, and easy to use, making them a great option for restaurants of all sizes. By following best practices and keeping menus up-to-date, restaurants can provide a positive experience for their customers while also keeping them safe. With QR menus, the hospitality industry can thrive in a post-pandemic world, providing a seamless and convenient experience for customers.
